We pushed this nice little upgrade to vid.ly today, here is what was included.
Drastic speed improvements on video load time. We had some complaints about multi second load time of vidlys and reworked the logic of the device detection to be significantly faster. Our qualitative testing has shown some big improvements, we will share any quantitative metrics when we have them available. Please send us your feedback on the video load times.
Automatically upgrade a free vid.ly to a paid vid.ly. Now any free vid.ly owner can visit their vid.ly url /upgrade (e.g vid.ly/a1b2c3/upgrade) and add billing information to convert their free vid.ly to a paid vid.ly. This feature is useful when a user creates a vid.ly, runs into their free 50GB limit monthly bandwidth limit and wants to convert it to a paid account.
Not bad for a Monday, now on to the rest of the week
It took us a little bit more time than expected to get it out the door the "right" way however we are now very pleased to announce the availability of a vid.ly analytics package delivering detailed browser and mobile device statistics via the new API call GetStatistics We built the vid.ly analytics platform on Cassandra and join a growing number of companies (e.g Facebook, Digg) who have deployed Cassandra to manage enormous amounts of data. The vid.ly analytics package provides a deep analysis of your mobile device audience by providing viewership data on over 6000 mobile devices and tablets. Vid.ly analytics is available as a webservice via our API allowing you to customize this data to meet your organization's individual needs and easily integrate the realtime data into your existing systems and media workflow. Vid.ly analytics data can be pulled for a single vid.ly url, group of urls, or account wide on any date interval. Below is the data we are returning for a mobile device as well as web view:
<col>Vendor</col> (Desktop or Mobile)
<col>Model</col> (Mobile Device Manufacturer, Apple)
<col>Platform</col> (Mobile Brand, iPhone )
<col>OS</col> (Operating System, Windows)
<col>Browser</col> (Browser, Firefox)
<col>Browser Ver</col> (Browse, 9.0.1)
<col>Hits</col> (Number of video plays)
And just one more thing...we have just also released a new API call UpdateMedia This function allows users to update the source media for a vid.ly that has already been created. This scenario occurs when a vid.ly is published or hardcoded and the preference is to reuse the same url as opposed to creating a new one. This function also supports our new vanity URL feature which allows customers to reserve a vanity vid.ly, for example vid.ly/obama and continue to update it with new and relevant video content.
The vid.ly universal video service is now available within the Encoding.com UI, Watch Folder, and API. All prepay or monthly Encoding.com customers can now chose the new video preset "vid.ly" to give this new innovative and powerful new service a test spin.
4 great reasons to use Vid.ly:
1. Implement an advanced mobile video strategy:
Today's commercial online video platforms typically transcode your source video into only 3-4 formats to cover popular smart phones. This least common denominator approach saves your video provider a lot of money in storage and transcoding costs but alienates a huge percentage of your mobile audience. Vid.ly transcodes your video into 24 different formats and uses powerful device detection to deliver the correct video to 6000 smart phones, feature phones, and tablets.
2. HTML 5 video strategy simplified
The simplicity and elegance of a HTML 5 video strategy is attractive at first glance however upon deeper review requires a significant amount of preparation. Each of the HTML5 video compatible browsers support a different video codec (Safari/H.264, Chrome/WEBM/, Firefox/Ogg) and those that don't support HTML5 video (Internet Explorer) need a Flash fallback. Vid.ly simplifies all of this by automatically transcoding your video into the necessary HTML5 video formats and handles all necessary browser detection.
3. QR Code direct to mobile video
QR Codes are an innovative way to seamlessly integrate online media with offline print campaigns. If your QR codes link directly to static web pages your are losing yours audiences attention by forcing them to read text on a mobile device. If your QR code links to a standard video player you are delivering a less than optimal video experience for all of the tablets, feature phones and smart phones. If you send your QR codes to vid.ly short links you can rest assured that the majority of your audience has a high quality full screen viewing experience of your content.
4. Because vid.ly includes advanced features you didn't even know you needed:
Vid.ly includes Apple's iOS Advanced HLS Streaming: When a compatible iOS devices visit your vid.ly powered video we do not simply serve up a single bitrate iOS compatible video file. Vid.ly prepares your video for both an iPad and iPhone adaptive bitrate stream. Apple's HLS Streaming prepares your video into 4 bitrates each in 10 second segments and will dynamically serve the bitrate most appropriate to the bandwidth of the individual client. This means that if a user has a high bandwidth environment they can enjoy beautiful high bitrate video content on their iPad and if another user is trying to watch the same video on a 3G connection they will have a smooth video experience watching a lower bitrate version instead of the dreaded stuttering and stopping.
A future proof your mobile device strategy: New smartphones and tablets are hitting the market at a rapid pace. When the vid.ly universal video service is deployed you can sit back and rest assured that we will automatically update your vid.ly library to support popular new devices. Anyone spend the holiday season transcoding your video library into the Kindle Fire's optimal format? Don't worry vid.ly has you covered.
Your CDN Choice: Vid.ly supports both the Amazon CloudFront CDN service as well as the Akamai CDN, you can chose which CDN you want to use on a per video basis.
Additional charges apply when using vid.ly see our pricing table for more details. Vid.ly usage charges will appear on your Encoding.com usage invoice on the first day of each month for usage during the previous month. Vid.ly is also available as a standalone API based service
Encoding.com and Vid.ly Support Operations will be closed for Thanksgiving holiday on Thursday, November 24th, 2011 - Sunday, November 27, 2011. We'll be actively monitoring the queue for any outstanding issues. We will be back on Monday, November 28th. If you have any questions, please send us an email and we’ll get back to you as soon as we can.
Happy Turkey Day!
Meet Isabella, the newest member of the Encoding.com sales team. Having had several successful stints selling for Purina and Iams, "Iz" decided it was time for a career change.
"There's lots of dog food out there (literally and metaphorically). I wanted an opportunity to test my skills and join a company with great products and a dymaic team. When Google said no, I settled on Encoding.com. I get special treats when I close Vid.ly deals and a couple of walks a day... so it's pretty good so far."
We're thrilled to have Iz and look forward to
We're excited and humbled to have been nominated for 5 Streaming Media Reader's Choice Awards... and we need your help to win. If you believe that Encoding.com and Vid.ly are worthy, please take 2 minutes to vote for us by following the link below. I've also included the categories for which we were nominated. Your support is greatly appreciated.
We are nominated for the following categories:
• Best Streaming Innovation 2011 (Vid.ly)
• Best Online Video Technology Company (Encoding.com)
• Cloud Encoding/Transcoding Service (Encoding.com)
• Encoding Software (Under $1000) (Encoding.com)
• Mobile Video Platform (Vid.ly)
We just added a new API call to Vid.ly rightly named AddMediaLite. This API call is designed for customers who do not want to incur the ongoing storage expense of all 24 of our standard web and mobile output formats and are less concerned with complete mobile device coverage. When called AddMediaLite will generate the following 5 output formats (instead of our standard 24 when using AddMedia) The 5 output formats are listed below with (corrsposnding devices or browsers each formats is mapped to):
1. 800 Kbps @ 0x360 mp4 for the iPhone 4G, iPad, Safari, IE (H.264 main profile)
2. 800 Kbps @ 0x360 webm for Firefox, Chrome, Android (VP8)
3. 800 Kbps @ 0x360 flv for the Flash fallback (H.264 main profile)
4. 400 Kbps @ 0x240 mp4 H.264 baseline profile for all 3G mobiles including iPhone 3G
5. 1200 Kbps @ 0x576 mp4 H.264 high profile for best quality iPad HD video
For more information see the Vid.ly API documentation
Please let us know if you have any questions.
Vid.ly is proud to sponsor the inaugural 24-hour video hackathon in NYC called Hackday.tv. The event takes place on Saturday and Sunday, September 10th / 11th and is being produced by our friends at Shelby.tv. Visit here for the complete information. There's also a meet-and-greet Happy Hour on Friday, 9th.
We are providing APIs and free account access for both Vid.ly and Encoding.com. There will also be awards and prizes given out for the most creative and compelling video applications.
If you're passionate about developing video apps, then please join us for a weekend of hacks, demos and prizes. We'll be there. Feel free to drop us a note ahead of time as well: firstname.lastname@example.org.
Take a look at what we just published on GitHub...A Objective C wrapper for the Vid.ly API that will jump start your iOS application video development. Now you can utilize vid.ly within your iOS apps to not only transcode any user generated video upload but also prepare vid.ly URLs or embed code to ensure any video will playback brilliantly on over 6000 mobile devices. The Objective C wrapper includes helper methods for all important vid.ly actions (AddMedia, DeleteMedia and GetStatus) Download and enjoy!